For Zimmermann-Graeff & Müller (ZGM), Zell, the annual participation at ProWein, the world’s leading trade fair for wines and spirits, is an absolute “must”. The company makes intensive use of this opportunity to share ideas with existing customers and to acquire new customers while presenting their new products at the trade fair. As in previous years, in 2018 there will be a new surprise at the stand and this year there will actually be three.
Above all, Michel Schneider, one of ZGM’s core brands, will be presenting several novelties. In the Michel Schneider de-alcoholised series a Merlot rosé perfects the wide range of wine colours in the assortment. Red and white de-alcoholised wines were introduced in 2016 and now with the launching of the new rosé the trio of de-alcoholised wines, made by using the spinning cone process, is now complete (available at the recommended retail price incl. VAT: 4.49 € /0.75 l bottle).
The Michel Schneider range of wines prides itself in showing off its top design in the 3.0 l Bag-in-Box Pack starting in March and this novelty will certainly become a fan product for all picnic lovers, outdoor and garden party enthusiasts who do not care to take bulky, fragile glass bottles to their outdoor activities. Pinot Noir and Riesling dry wines will be available in this packaging unit (as of March, recommended retail price incl. VAT.: 11.99 €/3.0-l-Bag-in-Box).
The practical Michel Schneider 0.25 l small bottles are being relaunched and will be adapted to the 0.75 l bottle features (recommended retail price incl. VAT: 1.79 €/0.25 l bottle).
About a year ago newcomer vintner Michael Frank began providing ZGM with his excellent Saar-Riesling Donatushof. He is widening the ZGM range of feinherb wines which is now being complemented by a dry Riesling (recommended retail price incl. VAT: 6.99 €/0.75 l bottle).
The greatest highlight and surprise at the ProWein stand this year will be ZGM’s presentation of an additional three innovative product lines.
The new series will appeal to different price segments and catch the fancy of a female target group. All further details and teasers are available at the ZGM stand (ProWein 2018, Düsseldorf, 18.-20.03.2018, hall 13/A02).
Deputy Marketing Manager
Managing Director Sales, Marketing and Import Department
Tel.: +49 6542 419-0
Fax: +49 6542 419-150