The slogan as from March 2016 was “This programme is presented to you by Michel Schneider”.
The brand was advertised on television for the first time in Michel Schneider’s history. In order to get as much attention as possible, in the period spanning from March to May, the two top cooking programmes “Rach sucht: Deutschlands Lieblingsrestaurant” on RTL and “Rosins Restaurants” on Kabel 1 will be presented by Michel Schneider. Both programmes will be broadcast at peak viewing times. In the target group brand awareness is increased by the adverts so that the adverts have a positive effect on sales.
