The slogan as from March 2016 was “This programme is presented to you by Michel Schneider”.

The brand was advertised on television for the first time in Michel Schneider’s history. In order to get as much attention as possible, in the period spanning from March to May, the two top cooking programmes “Rach sucht: Deutschlands Lieblingsrestaurant” on RTL and “Rosins Restaurants” on Kabel 1 will be presented by Michel Schneider. Both programmes will be broadcast at peak viewing times. In the target group brand awareness is increased by the adverts so that the adverts have a positive effect on sales.

Company contact:

Gerald Wüst

Reiner Becker
Deputy Marketing Manager

Dominik Hübinger
Managing Director Sales, Marketing and Import Department


Barlstraße 35

D-56856 Zell/Mosel

Tel.: +49 6542 419-0
Fax: +49 6542 419-150

Press contact:

meister-plan - agentur für werbung & pr

Bettina Meister

Gutbrodstraße 40
D-70193 Stuttgart

Tel.: +49 711 2635443
Fax: +49 711 2635448