ProWein – New ZGM Products
Zimmermann-Graeff & Müller GmbH Winery (Hall 13, Stand A02)
Zell/Mosel, February 2017.
Zimmermann-Graeff & Müller (ZGM) Zell, is relaunching Michel Schneider at the ProWein 2017, and is complementing its wine selection with the “Johann Klauss” series from Rheinhessen and with the distinctively Italian style wine assortment “Pizza Pasta Vino di Altobello”. As a surprise The Original Steak Wine is receiving a partner at the ProWein and for non-alcohol children’s party drinks the new “Super Hero” is being launched for all Superman and Batman fans.
Michel Schneider makes a Stronger Impact on the Consumer
ZGM shows its clear focus on customers with the continuous advancement of the Michel Schneider brand. Exclusively at the ProWein a new feature will be introduced. An individually designed 33 cm Bordeaux bottle will now be used for all Michel Schneider wines. The two centimetres of extra height gives the bottle a more modern and more elegant appearance than its predecessor. Eye-catching details of the grape variety and the style give the consumers more orientation at the point of sale. The emblem embossing below the bottle neck is complemented by a second circular embossing around the bottom of the bottle. This highlights the founding of Michel Schneider in 1869 and associates with it the many years of experience in winemaking. An embossed lion’s head on the high-grade screw top underlines the brand and positively enhances the feel. Despite the more valuable design there will be no change in pricing (recommended retail price including VAT 3.99 – 4.49 €/0.75 L bottle).
ZGM is also putting more focus on consumers in its advertising. Michel Schneider is currently the only German wine series to be seen in notable TV commercials. From January to May TV commercials will be shown on ProSieben, Sat.1 und Kabel 1. The spots will run during prime time programmes such as „Navy CIS: L. A.“, „Criminal Minds“, „Mein Lokal, Dein Lokal“ and „Rosin’s Restaurants“ and thus will reach a potential 100 million contacts. In addition, the brand is active on Facebook and can be viewed on its own Michel Schneider website.
In the white asparagus season from March to the end of April there will be a POS campaign in the food and beverage retailing trade. On buying two bottles of Michel Schneider white wine consumers will receive an on-pack free gift containing an asparagus peeler with a high-quality Solingen steel blade.
Combining the Traditional with the Modern: Johann Klauss
Johann Klauss is the name of the new ZGM Rheinhessen wine series which is the counterpart to the famous Pfalz brands Michel Schneider and Lorch as well as the Peter & Peter Moselle wines. Johann Klauss kicked off with semi-dry Dornfelder, Silvaner and Riesling in February 2017. The high profile vintner design with its modern styling, high-grade relief varnish and hot foil embossing stands in distinct contrast to the traditional wine-growing region of Rheinhessen. (Available from February 2017; recommended retail price including VAT: 2.99 €/0.75 L bottle).
Italian Zest for Life with Pizza and Pasta
For the first time ZGM is offering its wine series „Pizza Pasta Vino di Altobello“ at the ProWein. The Italian cuisine with its pizza and pasta is very popular in this country and about 825 million frozen pizzas are sold annually in Germany (Source: Deutsches Tiefkühlinstitut e.V.) In Germany pasta is the second most loved side dish after potatoes. Germans eat more than eight kilogrammes of pasta per capita with an annual rising tendency. (Source: Statista.com).
Wine experts have created a new Italian range called „Pizza Pasta Vino di Altobello“ which is especially tailored to this trend. The name gives potential buyers more orientation and provides an additional buying argument directly on the front label. Any uncertainty on the part of non-wine experts who may ask themselves which wine goes with which food is successfully overcome. This uncomplicated wine accompaniment is ideal for convivial evenings with a partner, family or friends who like to enjoy pizzas and pasta together. Displaying the typical Italian colours of green, white and red and presented in a conical bottle with a natural cork closure these red and white wines in the assortment appeal to a large target group. ZGM offers elegant stand displays for sales presentation. (Available now; recommended retail price including VAT: 2.99 – 3.29 €/0.75 L bottle.
The Original – THE Surprise at the ProWein
As in previous years ZGM is presenting a new wine as a surprise at the ProWein. This much can be revealed: The Original Steak Wine which was launched successfully in 2016 will be getting a white wine partner.
Batman and Superman Popular with Young and Old
The American film and TV Company Warner Brothers Entertainment is launching its new film “Justice League” featuring both heroes Superman and Batman into German cinemas in November 2017. As of March ZGM can supply the accompanying non-alcohol party drink „Super Hero“. This bubbly drink with the fruity taste of apples, passion fruit and limes and has a fruit content of at least 84 per cent. The special feature is: It is made from fruit juices and is without added sugars. It is the perfect drink for children and all super hero fans - be it a birthday party, an Easter, Christmas or New Year’s Eve celebration, an office or club party, or a kindergarten or school graduation party.
The non-alcoholic party drink is available in two different designs and in attractive and eye-catching displays containing 80 bottles. (Available from March 2017; recommended retail price including VAT: 2.99 €0.75 L bottle).
ZGM products are sold in the food and beverage retailing trade as well as in the hotel and catering industry.
Company information on Zimmermann-Graeff & Müller GmbH:
Zimmermann-Graeff & Müller, short ZGM, based in Zell in the Moselle Valley is one of the leading wineries in Germany. The family business was founded in 1886 by Jacob Zimmermann. Today the company is managed in the fifth generation by his great-great grandchildren Dr. Tina Schiemann and Dominik Hübinger and by the managing directors, Hans-Josef Esch and Kristian Schiemann. Johannes Hübinger, who managed and developed the company for over 35 years has now take on a new position as Chairman of the Advisory Board. The success of ZGM is based on excellent wine quality which stands in the centre of our business.
Decades of experience in the production and sale of wine made the development and distribution of attractive wine labels such as Michel Schneider and Lorch possible. For the first-named label great success in sales has been achieved through media advertising. Over the past year ZGM has also widened its range by including children’s drinks thanks to the support of trade marks (Hello Kitty, StarWars, and Smurfs) and has thus been able to prove its high level performance in production and marketing. In the sector of Bag-in-Box ZGM is one of the market leaders in Germany and is seen as one of the most competitive suppliers in this segment.
The wide ZGM range of German, European and New World wines is available almost everywhere in the German food retail trade and on the shelves of numerous other countries. The company is a leader in its quality philosophy with all of its products. As one of the strongest export businesses in the German wine industry its wines are sold in over 35 countries of the world. Over 1000 selected winegrowers from the Rhineland-Palatinate supply the winery with grapes. Through the acquisition of the Lorch winery in 2009 ZGM now has its own grape-pressing station and its own bulk wine cellar in Bad Bergzabern.
ZGM currently employs 285 staff including 26 trainees and in 2015 with sales of over 100 million litres our turnover amounted to 168 million Euros.
Almost 45 per cent of the entire sales volume at ZGM originate from German winegrowing regions, especially from the Moselle, Pfalz and Rheinhessen regions. The range of wines is complemented by wines from European countries and overseas. The oenological handling is performed by their own staff who also cover buying and finishing wines. Constant control measures based on strict quality regulations are implemented in the entire company, especially concerning the vinification and bottling of wines. Further quality assurance is added by advising the contract winegrowers during viticulture. The production takes place at three locations: Zell-Barl, Kinheim and Bad Bergzabern and the last-named winery has its own grape pressing station and is connected to the oldest wine production community in the Pfalz, St. Paul.
Deputy Marketing Manager
Managing Director Sales, Marketing and Import Department
Tel.: +49 6542 419-0
Fax: +49 6542 419-150